microwire.news podcast

Secrets of the future of public relations

How is public relations evolving? What are the trends of media? Has social media changed traditional media and PR? What should public relations practitioners do moving forward? What should practitioners think about when it comes to measuring PR? Find out these and more @mcgallen.

6 tips on writing news releases that work

Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is still one of the most considered communication materials for the media. In Asia Pacific, the news release is still seen as an authoritative information source that is ranked higher than bylines and commentaries. So, what would make a useful news release that may find more traction with the media? Find out these and more @mcgallen.

3 recommendations for public relations in 2023

The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not necessarily in a good way. Worse, because of global crises, industries are beginning to falter and even collapse, and the fallout means livelihoods are shattered and families are hurt. As CEOs, brand movers, marketers and PR practitioners, how should we approach PR in 2023? We have 3 recommendations. Find out these and more @mcgallen.

6 reasons to build brands with PR

Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media relations, news releases and media conferences. PR is a holistic way of reaching all stakeholders, including the media, governments, customers and prospects, institutions, non-profits, and more. It is a sustainable way of communication and reputation management, and one of the best ways to deal with crises, before they happen, or as they happen. What are the 6 reasons to use PR to build brands? Find out these and more @mcgallen.

5 prong approach to successful Asia Pacific public relations

If you are still only hankering down your marketing and public relations (PR) efforts in the Americas and Europe, you are missing out the hottest market in the world - Asia Pacific. How then, should you manage your PR efforts in Asia Pacific? We recommend the 5-prong CELLS approach. Find out these and more @mcgallen.