Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media relations, news releases and media conferences. PR is a holistic way of reaching all stakeholders, including the media, governments, customers and prospects, institutions, non-profits, and more. It is a sustainable way of communication and reputation management, and one of the best ways to deal with crises, before they happen, or as they happen. What are the 6 reasons to use PR to build brands? Find out these and more @mcgallen.
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