microwire.news podcast

5 crippling public relations mistakes to avoid

A crisis is something all of us wish to avoid. However, it would be foolish to make mistakes to create public relations mistakes that escalate into crises. So, what are some of these mistakes to avoid? Find out these and more @mcgallen.

Beyond mainstream media pitching and going online

Public relations is about reaching all stakeholders, through all means. And so, while some people still imagine public relations to be only media relations, it is so much more. And every generation finds their news sources differently from the previous generation. For example, those born in the 60s and earlier, and maybe the 70s, may still read news from traditional sources such as broadcast and dailies. But progressively, especially post-pandemic, online is the way to go. But what kind of online media? Let us discuss some online platforms and even audio as means of outreach to younger generations. ind out these and more @mcgallen.

5 steps to create NFTs for brands and asset protection

Non-fungible tokens (NFTs) have gained a lot of attention recently. For brand owners and businesses, they represent a new asset category to assert ownership, and can be made digitally available, including for sale. This opens up new opportunities for communication and revenue, something quite different from the usual earned media outreach. Something with value, especially if the market values it, may garner more publicity than other mere information collaterals. Let us briefly illustrate the 5 steps to create NFTs. Find out these and more @mcgallen.

4 ways to build social proof to boost public relations

Public relations is not media relations. Public relations is more than media relations. Public relations is more than media relations. That's why it is called Public relations. Any member of the public, whether that be the media, the government, institutions, non-profits, customers, prospects, or the world, is part of this public that public relations aim to reach out to. As such, we need to think farther and deeper when we build up a brand and find the broadest audience to resonate with our business. This in a nutshell, is social proof. What are 4 ways you can build social proof to boost your public relations? Find out these and more @mcgallen.

4 key steps to great PR in a recession

The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or not. Find out these and more @mcgallen.

Introduction to the McGallen and Bolden media training program

This is our media training and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have trained startups, tech companies, industrial and manufacturing businesses, healthcare related businesses such as hospitals and products, fast moving consumer goods companies in fashion, audio visual equipment, hospitality, non-profits, and many more.
We have several versions of this training program for the C-suite executives and business leaders. We have a full media training program that covers all kinds of media, with crisis communication components, and a simulated television interview and critique at the end of the program. We have a shorter version without the crisis communication component, with or without the simulated television interview and critique. We have a much shorter version just for broadcast and online audio video interviews, without the crisis communication component. The whole training program is customizable depending on the client, if they desire extra consulting and customization.
We will normally talk through the evolution of the media landscape in the Asia Pacific, and how that relates to the global media and political scene. We examine the importance of respecting the agenda of the media in serving their stakeholders, who are the audiences and readers, who in turn can be our prospects and customers. We cover the fundamental questions journalists will always ask, and how to prepare for interviews, whether that be for print, broadcast, or online. For each type of media, whether print, broadcast or online, what should we as spokespersons prepare for and provide them.
We also run through the dynamics and essentials of media interviews. For rapid response and newsjacks, how should we as spokespersons be prepared for? How do we communicate and relate well with journalists? And if there are difficult questions or questions we wish to avoid, how should we deal with them? What is a simple and effective way of telling compelling stories? How can we adopt simple aviation leadership and crisis management principles in handling media crises? And we end with a simulated television interview with critique.
Find out these and more @mcgallen.

3 critical tips to get your spokespersons ready for media interviews

I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations' publicity efforts, but also lost credibility in front of the public. It is very important to make sure you have the right people to take on media interviews. Let me share 3 critical tips your spokespersons must especially consider before stepping into a broadcast media interview. Find out these and more @mcgallen.

5 recommendations for building lasting brands

Brands, need time to build, and good brands that last, need love to build. What then, is the power of heritage in a brand, and can we learn something about these brands to build lasting brands? We have 5 recommendations. Find out these and more @mcgallen.

6 tips on handling difficult questions in Crises and Public Relations

Now and then, as a spokesperson for a business, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or its substance. But it is impolite and improper as a spokesperson to lambast the journalist, or dismiss questions as if you are above them. We recommend 6 tips on handling difficult questions from journalists. Find out these and more @mcgallen.

Theoretical physics and the art of crisis management

When folks think of theoretical physics, some may imagine a bunch of nerds or geeks in the light of Big Bang Theory, the television series that ran for an amazing 12 seasons. Yes, physics, to many, may just be something esoteric scientists are stretched out in a room drawing figures and charts on a whiteboard for days on end. However, did you know that theoretical physics can have practical applications in our daily lives? And they do. And even more interestingly, if you stretch your mind a little, theoretical physics may have bearing on crisis management as well. Let me just quote 3 such theoretical physics principles to illustrate this point. Find out these and more @mcgallen.