6 tips on writing news releases that work

Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is still one of the most considered communication materials for the media. In Asia Pacific, the news release is still seen as an authoritative information source that is ranked higher than bylines and commentaries. So, what would make a useful news release that may find more traction with the media? Find out these and more @mcgallen.

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