{"store":{"baseInfo":{"podcastTitle":"microwire.news podcast","slug":"mcgallen","podcastDescription":"Podcast content from both microwire.news and mcgallen.com sites, on tech, marketing, communication and leadership. For more information, visit https://mcgallen.com and https://microwire.news.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15906808/mwlogow_whitered_outline3k.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15906808/mwlogow_whitered_outline3k_1200x628.jpg?s=58c8a9dee0ad71c28be576f486b163c3&e=png","podcastUrl":"https://mcgallen.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/mcgallen/feed.xml","theme":"playlist2","podcastDeepLink":"https://www.podbean.com/pw/pbblog-yr7sh-f2b7f8?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":65,"gmtAdjustment":"GMT+08:00","useDaylightTime":0,"value":8,"text":"(GMT+08:00) Kuala Lumpur, Singapore","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":null},"podcastDownloads":null,"totalEpisodes":35,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"McGallen and Bolden Group.","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-yr7sh-f2b7f8-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/microwire-news-podcast/id1671308125","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"YouTube","link":"https://www.youtube.com/playlist?list=PL2HevdcXD6eo57kj3T09e7ZjR2iuwp78G","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/youtube_logo.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-yr7sh-f2b7f8?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/6UiuxganVPvhX1kjzTD7qD","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/28fc8da1-86c8-44e0-8d15-bc75d68257a8","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"TuneIn + Alexa","link":"https://tunein.com/podcasts/Business--Economics-Podcasts/microwirenews-p3495931/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/tunein.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/108655659","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3446615","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Listen Notes","link":"https://www.listennotes.com/podcasts/microwirenews-mcgallen-gcJayjPxWT_/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/ListenNotes.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/microwirenews-5092145","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/54820","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"dark"},{"id":"Font","val":"Roboto"},{"id":"SecondaryFont","val":"Roboto"},{"id":"PlayerColor","val":"#C64747"},{"id":"PlayerStyle","val":"player2"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/vtkuw7/microwire_cube_logo.png"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#ffffff"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/q9fnf9/_20180804_010800.jpg"},{"id":"BackgroundImageForMobile","val":null}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"https://mcdn.podbean.com/mf/web/q9fnf9/_20180804_010800.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"simple-list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#ffffff"},{"id":"NavigationBackgroundColor","val":"#000000"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/Leq19duJrcwN","text":"Subscribe","subitems":[]},{"id":"03977ea0-2cd2-0a87-4f10-ea5fba75154b","type":"Link","value":"https://mcgallen.com/?podcast","text":"Website","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-AmMW8VsApCl8","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright© McGallen and Bolden Group. All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[{"id":"ComponentImageText-1","val":{"ComponentFontColor":"#ffffff","ComponentBackgroundColor":"#1a1a1a","ComponentImage":"https://mcdn.podbean.com/mf/web/q9fnf9/_20180804_010800.jpg","ComponentContent":"

microwire.news podcast

Podcast content from both microwire.news and mcgallen.com sites, on tech, marketing, communication and leadership.

"}}]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":["https://www.googletagmanager.com/gtag/js?id=G-7XETW4EEDH","\n window.dataLayer = window.dataLayer || [];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n\n gtag('config', 'G-7XETW4EEDH',{'allow_enhanced_conversions':true});\n"],"metas":[],"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://mcgallen.podbean.com","apiCommonParams":{"t":"6868c105","clientSignature":"614cf8d73fff75e124cb8b6c320a004f","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb20481911-cpi9r","episode":{"id":"pb20481911","idTag":"cpi9r","title":"5 recommendations for building lasting brands","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/15906808/mwlogow_whitered_outline3k_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15906808/mwlogow_whitered_outline3k_1200x628.jpg?s=58c8a9dee0ad71c28be576f486b163c3&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15906808/mwlogow_whitered_outline3k.png","previewContent":null,"content":"

Brands, need time to build, and good brands that last, need love to build. What then, is the power of heritage in a brand, and can we learn something about these brands to build lasting brands? We have 5 recommendations. Find out these and more @mcgallen.

","publishTimestamp":1676012414,"duration":381,"mediaUrl":"https://mcdn.podbean.com/mf/web/7ueje8/5_recommendations_for_building_lasting_brands6w5ua.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-cpi9r-1388777","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-cpi9r-1388777","transcriptUrl":null,"permalink":"/e/5-recommendations-for-building-lasting-brands/","downloadLink":null,"fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-cpi9r-1388777","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fmcgallen.podbean.com%252Fe%252F5-recommendations-for-building-lasting-brands%252F&rts=d24f74bb32a3681ec4d77e13a07bc714f4e24a0d","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0},"episode":{"id":"pb20481911","idTag":"cpi9r","title":"5 recommendations for building lasting brands","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/15906808/mwlogow_whitered_outline3k_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15906808/mwlogow_whitered_outline3k_1200x628.jpg?s=58c8a9dee0ad71c28be576f486b163c3&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15906808/mwlogow_whitered_outline3k.png","previewContent":null,"content":"