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Podcast content from both microwire.news and mcgallen.com sites, on tech, marketing, communication and leadership.

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If you are still only hankering down your marketing and public relations (PR) efforts in the Americas and Europe, you are missing out the hottest market in the world - Asia Pacific. How then, should you manage your PR efforts in Asia Pacific? We recommend the 5-prong CELLS approach. Find out these and more @mcgallen.

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5 prong approach to successful Asia Pacific public relations

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